CASE STUDY

Called To Edify Boutique

Called To Edify® Boutique help individuals live out the principals of Christ daily. A portion of their profits are donated to a faith-based organization monthly. Their goal is to spread God's word and love through their products that will hopefully allow customers to “minister without interaction”.

How Called To Edify Boutique succeeded with HAYWOOD SBS digital marketing services

Called To Edify® Boutique wanted to redesign their current website, spread awareness, increase their following on Instagram and Facebook, increase participants in their monthly challenges, increase online sales and help with new product launches.

Solution:

They chose a custom “Shopify” Theme package for their website re-design.
Wrote compelling copy that highlights key benefits, engages with shoppers and is optimized for search.
Conducted an SEO audit, competitive review and keyword research to build a cohesive SEO plan that ensures shoppers find Ready Seal online.
Developed a strategic paid advertising campaign.
Regular strategy recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
Focused on email campaigns and newsletters.
Determined what digital marketing tactics worked best by measuring data and creating objectives.

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